Business issue

Our client, a leader in the food industry, with a strong presence in a number of chilled food categories, was specifically looking for ways to grow their meat brands by attracting new customers. They were looking for both short term solutions as well as a roadmap for long term growth.

Precise insights

Business issue

Our client, a well established retail chain was starting to lose sales. At the same time a major competitor was experiencing record growth and new chains threatened further encroachment.

Precise insights

The ConversionModel was used to measure commitment, identify the underlying reasons for poor relationships, pinpoint problem areas and identify appropriate solutions.

Business issue

Our client had been the most successful new entrant in a highly competitive telecoms market with many successful, established brands. However, it was struggling to increase market share beyond 2-3% and was suffering from low retention rates. Clear direction was needed to understand how to increase retention rates and attract new customers.

Precise insights

Business issue

Our client, a major network operator in Europe, had plans to expand into new markets. To prioritise investments and optimise success, research was required to evaluate which markets would be most receptive to a new entrant.

Precise insights

The challenge

A leader in imported beer wanted to explore opportunities within the growing segment of lighter, more drinkable products, to address slowing sales and profits.

Our approach

We used Matrix, a systematic approach to directing and prioritising innovation opportunities to evaluate the landscape of over 50 beers, understand tensions and unmet needs, and reveal the real potential from different drinking occasions.

Business issue

Our client, a well established retail chain was starting to lose sales. At the same time a major competitor was experiencing record growth and new chains threatened further encroachment.

Precise insights

The ConversionModel was used to measure commitment, identify the underlying reasons for poor relationships, pinpoint problem areas and identify appropriate solutions.

Business issue

Our client had been the most successful new entrant in a highly competitive telecoms market with many successful, established brands. However, it was struggling to increase market share beyond 2-3% and was suffering from low retention rates. Clear direction was needed to understand how to increase retention rates and attract new customers.

Precise insights

Our dedicated social media analytics framework tracks online reputation across the most dynamic digital channels, with real-time analysis of social media content during speeches and TV appearances, identification of key channels, topics and communities, and triangulation with polling and macro data.

We specialise in managing complex multi-country Political and Social surveys, making optimum use of the unique capabilities of the wider TNS global network. We work with the European Institutions, the World Bank and many international NGOs. Our 500+ dedicated political and social researchers working across the globe enable us to better understand complex multinational and multicultural contexts.