We offer a proven track record in measuring and analysing public opinion, evaluating the potential of candidates and parties, optimising political positioning, managing reputation, and co-ordinating election nights.

From donor-sponsored programmes in the developing world to government services in developed economies, we offer a proven programme evaluation framework for measuring effectiveness, impact and sustainability.

TNS Political & Social’s Behaviour Change Institute brings together senior researchers and leading international academics, and focuses the latest thinking from behavioural economics and the behavioural sciences on the key challenges for governments and NGOs.

We are a global leader in designing, conducting and managing complex social surveys. With expertise in face-to-face data collection, online, mobile and phone-based techniques, we access even the most difficult-to reach groups and deliver robust and representative sampling with rigorous quality control throughout.

With incentive packages often playing a decisive role in the deal-making process, it is crucial for all brands to manage their promotional offers effectively; too often though, obtaining an accurate picture of the actual transaction price offered across the dealer network can be a challenge for car manufacturers.

To keep their finger on the pulse and react appropriately to market changes and competitive pressures, brands must monitor promotional activity on a continuous basis.

Despite their potential as a high-margin revenue stream, automotive aftermarket sales typically lack reliable metrics through which to manage growth. The need for accurate metrics is underscored by the key role that after-sales performance plays in building long-term brand loyalty and driving future vehicle sales.

Advertising is one of the most important ways to build and grow a brand. This is especially true in the automotive industry, one of the largest advertising categories, where billions are invested worldwide annually in media spend.

In this increasingly crowded and complex landscape, you need a precise understanding of the critical success factors to ensure that your campaigns cut through the clutter and provide maximum return on investment.

In today’s world of fragmented media, viral marketing and exploding consumer choice, even successful launches do not always result in top-line growth. Given the high failure rates, a fresh approach to launch evaluation is required –one that accounts for word of mouth, digital media, the in-store environment and one which understands the source of new product sales.