Concept screening is one of the most critical stages of the innovation process – a trigger for major investment in R&D, product and packaging and an all-too-frequent source of expensive mistakes.

Traditional concept screening tends to simply prioritise ideas with the biggest appeal – ideas that are often highly cannibalistic and add little to top-line growth. A fuller understanding of the true, incremental opportunity is vital for guiding investment towards true winning ideas.

Business issue

Our client, a leader in the food industry, with a strong presence in a number of chilled food categories, was specifically looking for ways to grow their meat brands by attracting new customers. They were looking for both short term solutions as well as a roadmap for long term growth.

Precise insights

Business issue

Our client, a global confectionery brand, wanted to drive growth through increased sales in convenience stores by helping retailers to improve their sales by attracting new buyers. They needed a detailed understanding of how point of sale material and packaging could be used to stimulate impulse purchasing in the category and how to improve merchandising.

Precise insight

Business issue

Our client, a premium ice cream manufacturer, wanted to grow market share by increasing spend amongst their less loyal repertoire buyers.

They needed to understand the conversion rate of frozen desserts and luxury ice cream categories and establish how merchandising could be improved to trigger increased spend among existing customers.

An ethnographic approach combined filming, eye tracking and interviewing shoppers. The focus was on the precise interruptions that would trigger conversion and increased sales within the category.

Business issue

Our client, a major network operator in Europe, had plans to expand into new markets.  To prioritise investments and optimise success, research was required to evaluate which markets would be most receptive to a new entrant.

Precise insights

Business issue

Our client, an automotive manufacturer, wanted to improve customer experience with its after sales services in order to increase sales of additional products or services and encourage customers to purchase more expensive items. The effectiveness of different measures needed to be evaluated regarding their impact on customer experience and spend. A further objective was to ensure that centrally defined quality standards were better met by the dealers.

Precise insights

The route to market in the automotive industry is no longer simple: competition amongst car manufacturers has intensified whilst the rise of digital and social media has dramatically transformed the car-buying process.

In order to succeed and grow your business in this highly competitive environment, you need a fine-grained understanding of the multitude of factors that influence the consumer’s choice.

Shopper Dimensions provides foundational understanding to support all shopper marketing strategies; helping to create precise plans for growth by meeting shopper needs for each channel and mission.

For more information please contact Lee Smith.

Shopper Decisions helps to grow both category and brand sales, revealing how to convert more category visitors to buyers and informing clients how to increase their share of shopper selections.

Successful companies have products that deliver what they promise. They meet or exceed customer expectations by ensuring that experience aligns with the key benefits that they communicate.

TRI*M Product Experience delivers a precise understanding of customers’ usage experience and how it delivers against expectations for your products and services.