In today’s world of fragmented media, viral marketing and an explosion of consumer choice, even successful launches do not always result in top line growth. Given the high failure rates for new product launches, a fresh approach to evaluating launch decisions is required - an approach that provides precise direction and captures the impact of word of mouth, digital media and the in-store environment.

A strong repeat purchasing rate is critical to the long term success of any new product or service. The most important determinant of repeat purchase is the concept-product fit: how well a product delivers against expectations.  At TNS we believe you cannot properly assess performance for a new product or service unless you test it against expectations established by the concept.

Product eValuate is a concept-product test which uses robust performance measures to determine how well a product fits with the expectations set by its concept, and importantly, how it can be improved to maximise growth opportunities. As such, it has a vital role to play in ensuring a strong repeat purchasing rate, one of the most critical factors in the long-term success of any new product or service.

Business issue

A leading retail bank wanted to stabilise and expand market share, and increase revenue by optimising their range of current accounts and short term investment products. At the same time they needed to cut costs and improve margins for short term investment products.

Business issue

Our client, a major network operator in Europe, had plans to expand into new markets. To prioritise investments and optimise success, research was required to evaluate which markets would be most receptive to a new entrant.

Precise insights

Business issue

Our client, a global leader in personal care, wanted to drive growth by entering a new market in Asia, with their global deodorant brand. Precise direction was needed on how to position the brand for success.

Precise insight

Business issue

Our client was the market leader for scooters in India but had lost its leadership position in the two-wheel vehicle sector. Attempts to regain this position by launching a new motorcycle had been unsuccessful. Our client recognised that the problem was not just product but brand.

Precise insights

A qualitative and quantitative NeedScope programme investigated the dynamics of the market to identify the best growth opportunity for our client.

Business issue

Just Juice’s brand share and value had eroded over time as the cold drinks market evolved. The client knew innovation was essential to survive, but recognised that simply developing new flavours and formats would not be sufficient. Growth potential could be seen in fizzy drinks, but the client didn’t know whether this was right for Just Juice.

Precise insights