Power in the mind, power in the market
It’s not just how people feel about brands; it’s also factors beyond their control that impact what they actually do. So we need to measure ‘power in the mind’ and ‘power in the market’, for example accessibility and affordability. Related content TNS Brand & CommunicationThe Commitment...
How much content do you need?
Rather than asking respondents every question we have, surely we should only ask what is relevant to them. Jan Hofmeyr explains how to double the predictive power of research studies whilst cutting the costs by 40%. Related content TNS Brand & CommunicationThe Commitment Economy
Universal truths of commitment
Brands need to move beyond ‘delighting’ their customers and strive to achieve long-term commitment.
