Secrets behind ideas that work: A Belgian Brew of Creativity

Using Kantar’s scalable effectiveness measurement tool, LINK AI, we tested 300 plus ads from the last 2 years of Effie Belgium winners and extracted key insights.

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Kantar’s Marketing Trends 2024 combines insights from the different areas of the business, to give you a holistic guidance for your brand growth journey.In this collection of 10 trends, you can find data points as well as Kantar’s point of view to help you prepare for your 2024 planning.

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Our world is balancing on the edge of transformation. We are experiencing the ripple effects of economic pressures, changing consumer behaviours, and technological shifts. While challenges persist, we are equally equipped with the tools for positive change – technology, further connectivity, and an ever-growing pool of data.

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Boost Your Digital Ad Performance Across Media Placements

Context Lab – powered with attention data – provides insights into content effectiveness within specific digital contexts—before, during, or after your campaign goes live. You can evaluate paid digital media across various platforms, influencer content, branded material, and native marketing.

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