Secrets behind ideas that work: A Belgian Brew of Creativity

Using Kantar’s scalable effectiveness measurement tool, LINK AI, we tested 300 plus ads from the last 2 years of Effie Belgium winners and extracted key insights.

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Kantar’s Marketing Trends 2025

Kantar’s Marketing Trends 2025 showcases the power of Kantar. It combines insights from across Kantar to give you holistic guidance for your brand growth journey.

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Media Reactions 2024 - Moving at the speed of culture

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Discover how marketers can influence revenue and profit

The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

The three rules of brand growth

Kantar your Indispensable AI partner

In a world being reshaped by technology right in front of our eyes, consumer brands need to manage complexity, deliver more with less and receive actionable insights at ever greater speed.

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