Global data show us that strong, meaningfully different brands are better weathering the crisis. Boosted by the pandemic Amazon remains the strongest brand globally and grew by 32% in value in 2020. And, what about our Belgian brands? Which brand holds the strongest equity in 2020?

This year our BrandZ research in Belgium covers a variety of categories, ranging from telecom to luxury to retail. We will learn who tops our ranking in equity and what are the traits of the most meaningfully different brands in Belgium as well as how this compares with the trends we notice across global brands. BrandZ is the only brand valuation ranking to combine validated financials with millions of customer interviews. BrandZ is uniquely qualified to analyse and share the latest trends affecting brand growth..