Traditional research approaches fail to understand the complexity of brand choice. The Commitment Economy uses ConversionModel to provide a fresh, growth focused look at customer dynamics.

The desire disconnect

If you’re going to win the brand share battle, you need to understand exactly where the opportunities exist and how to leverage them. Traditional approaches just don’t provide this level of precision.

Rosie Hawkins, Global Head Brand & Communication

Jannie Video

Jannie Hofmeyr speaks about The Commitment Economy

Major growth opportunities for mobile and online payment companies