Submitted by jorn on
Smarter media planning starts now
We’re excited to announce the launch of the sixth edition of Media Reactions, Kantar’s global media study based on insights from around 21,000 consumers across 30 markets and 1,000 senior marketers worldwide!
With campaigns proving to be 7x more impactful when reaching a receptive audience, choosing the right media environment is critical to unlocking their full potential. Media Reactions helps you to identify where your brand’s ads are most preferred by consumers and marketers globally. Similarly, it informs media owners of what to provide to their advertiser partners for their own brand growth.
So, are you investing in the right media channels and brands?
Visit our website to download your free guide for 2026 planning and watch the webinar to discover this year’s global results.
Download now the guide for media optimisation and 2026 planning
Make sure you're at the forefront of today's media landscape
|
|
With 57% of people now receptive to ads, the opportunity is huge—but are marketers adapting fast enough to fragmented media and rising GenAI concerns? |
|
|
Belgian consumers are showing a clear shift in media preferences, with ad equity rankings revealing surprising strengths in emerging platforms. Discover which channels are winning trust—and which are losing ground. |
Looking for more media insights? You can buy the global and Belgium data and reports
Are you investing in the right media channels and brands? Do you know which media brands consumers now prefer? Contact our media experts who can share new findings from the study and discuss the strategic dilemmas facing marketers today.
|
|
Bernard Scheray |
|
|
Martine Philippe |
