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Let’s Create What Resonates
Creative effectiveness remains a marketer’s greatest tool to ensure their campaigns deliver whatever challenges they face. We and our partner Effie Belgium have come together to better understand what sets award winning creative apart.
How do you measure creativity that truly connects?
At Kantar, we’ve spent decades testing ads across the globe. Our secret? A rich database of 260,000+ ads, now powering Link AI. Link AI is our scalable creative effectiveness tool. It analyses emotional signals, cultural cues, and creative elements.
For Effie Belgium, we tested over 280 entries to uncover key insights.
Want to know what themes are emerging this year?
Download the full report and see how Belgian creativity leads the way. Six unique themes to help your creativity resonate with your audience.
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The 2025 Effie Awards, celebrating marketing effectiveness, concluded on October 9. A total of 26 awards were presented: 2 Gold, 13 Silver, and 11 Bronze. Discover the best Belgian cases on Effie Belgium to see how they stood out. |
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Creativity That Connects — Let’s Talk
Our creative experts are here to help you elevate your advertising campaigns. After learning the six key themes feel free to reach out to us for personalized support.
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Gabriella Harris |
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Sana Hussain |
