Submitted by jurgen on
Sometimes the speed of business can stop you from setting up a full brand tracking study resulting in critical brand decisions made without the benefit of proper insight. Today we’ve launched an agile, point-in-time brand measurement tool on Kantar Marketplace to solve this challenge for marketers like you.
Brand Equity Evaluation provides fast, affordable insights to inform brand strategy and unlock business growth opportunities at the pace your business demands. It is an agile point-in-time brand measurement tool that provides fast, affordable insights to inform brand strategy and unlock business growth opportunities.
Within days, you can identify opportunities to optimize your positioning against rival brands with a unique view of your competitive landscape.
- Find out what drives your brand’s equity
- Explore short and long-term opportunities to increase equity and grow sales
- Understand what influences brand choice and how to convert predisposition to sales
- Discover the key commercial levers to address
Download the Brand Equity Evaluation product file.
Five myths and truths of Agile Brand Measurement.
Want to find out more? Then get in touch with our experts!
- Martine Philippe, Brand Guidance Lead, Kantar Belgium
- Sven Van Petegem, Business Development Manager, Kantar Belgium
- Dries Van De Weghe, Business Development Manager, Kantar Belgium
Like this content? Sign up for our weekly newsletter and get tips & tricks delivered right into your mailbox.