Submitted by jurgen on

People today have more choice, more channels, more influence and are making more connections. Our BrandZ study learns that brands with powerful mental and physical connections leverage their equity to create value faster, resist market downturns and recover sooner from them.
Brands that connect are

  • meaningful: build a clear and consistent emotional connection.
  • different: offer something that others don't and lead the way.
  • salient: come quickly and easily to mind when making a purchase or usage decision.

Powerful brands not only stand out from the crowd but also create deeper and more meaningful connections with people. Additionally and crucially, they are able to act and react to an increasingly complex marketplace with insight and speed, making them not only resilient but also able to thrive in challenging times. Successful brands need to stay ahead of the pack in the increasingly, fast-moving pace of the business landscape.

Making powerfull connections.

Kantar’s Brand Guidance Systems connects brand expertise, data and predictive analytics so you can take actions that deliver more value and impact. From optimising campaign effectiveness to staying ahead of emerging consumer trends and competitor activity. It’s a totally holistic solution.

The cutting-edge tools from our Brand Analytics Team bring together multiple data sources in a meaningful way to predict and measure the indicators for success giving you the competitive advantage you need to win. We can help your brand to spot emerging trends, forecast consumer demand, optimise creative and media plans, and ultimately make better marketing decisions at scale.

We’re unique in being able to combine billions of data points, validated proprietary branding tools and decades of global brand expertise to deliver more impact and value for your brand.

Want to find out more about how brands can create value, then get in touch with our experts!

  • Machteld Andries, Brand Domain and Strategy Lead, Kantar Belgium
  • Martine Philippe, Brand Guidance Lead, Commercial Director, Kantar Belgium
  • Sana Hussain, Account Director Brand & Communication Strategy, Kantar Belgium

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