Connected cars. Disconnected owners.
Auto brands invest billions in developing connected car features in an attempt to gain competitive advantage. But is this money well spent? How engaged are connected car owners?
Our latest Connected Car study explores the attitudes and purchase behaviour of connected car owners across Europe, North America and China.
8,500 conversations | 20+ leading brands | 13 markets
We discovered a startling picture of consumer indifference and a huge opportunity for growth.
Our summary report reveals four opportunities to engage drivers:
- Relevance – the importance of aligning features with customers' lives in the real world
- Understanding – how to overcome barriers preventing brands from connecting with drivers
- Usage – tips to engage drivers at key moments and increase their usage of car connectivity
- Trust – the power of building confidence in technology and the importance of protecting people’s data
Our study is a rich source of information about the opportunities to engage drivers and how best to leverage them. To access the full report by brand, market or region, please get in touch.
Failed connection
Exposing the gap between technology and actual behaviour
We uncovered a sizeable disconnect between connected car owners and the benefits of using the technology. 47% of connected car owners don't even know that the features they have mean their vehicle is classed as a connected car. Do you want to find out how to engage drivers?
Want to find out more? Enter your details to download our summary report.
