It is far from certain what will happen in the coming months. Unfortunately, it is entirely possible that we will face a resurgence of Covid-19 and a re-imposition of lockdown restrictions.
- It will take years to fully recover and the fear factor will determine how fast recovery goes.
- Recession will force trading down, postponing and a shifting demand.
- There will be category disruption and we can not assume people returning to their previous behavior and brand choice.
It will be important to know what consumers are feeling, thinking and doing. The best way to stay in touch is to ensure your brand tracking is future proofed with data and systems that provide quick and reliable feedback.
Yes, we can...