Submitted by jurgen on
Sustainability has become a number one priority for businesses. With so many areas to consider, what should be the focus of your brand?
The business case for sustainability is clear. Sustainability can no longer be ignored and progressive brands benefit in the form of commercial succes. People expect business and governments to take action and responsibility. But how to get it right? What to keep at corporate level and what to bring at brand level? How to make it in a authentic, trustable and differentiated way?
To help in an efficient way, we have developed a syndicated survey, the foundational research, as the fuel to ignite your journey. Kantar’s Global Foundational Study provides a robust, consistent understanding of sustainability issues by sector across markets so that you can prioritise your focus and investment. Included is also our proprietary consumer segmentation which provides an activation lens, unpacking how to win with different groups. We also examine the value action gap amongst the segments to understand where your brands can play a role in nudging better behaviours.
The global foundational study covers:
- What sustainability topics are most concerning?
- How each of 32 sectors link with sustainability topics?
- What are the barriers to close the 'value-action' gap?
- What are the segments that define behaviour?
