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What gives brands The Innovators Advantage? What makes an innovation meaningfully different? What are the barriers to growth through innovation? Why did innovations such as Google Glass fail whilst Soft Pitta bread generated 8.9 million in sales when launched in the UK?
Innovation is imperative for brand growth, yet it’s a challenge for businesses to know how to innovate in difficult times. The Innovator's Advantage guide demystifies innovation to equip you with everything you need to innovate in a meaningfully different way to drive brand growth.
Discover:
- Why innovation is so important for brand growth
- How behavioural science drives successful innovation
- How to find the best opportunities for innovation
- Five ways to optimise innovation development
- Ways to ensure your innovation doesn't fail after launch
- How to futureproof your innovation strategy
Kantar’s latest Innovation guide is now available. It addresses the big innovation challenges today with success stories from our clients, Kantar BrandZ case studies, behavioural science insights and much more to help you drive growth through meaningfully different innovation.
Get in touch with our expert
Sabine Vermeulen, Innovation Director