Submitted by jurgen on
The environment - it's getting personal!
As the 21st century progresses the environment is high on the agenda. Environmental concerns are no longer seen as 'fringe' but are increasingly part of mainstream narratives. The scientific community, the media, industry and government are all fully engaged with the issues. Marketers too have discovered the power of the environment.
This is evident not only in developed markets but emerging ones too. From environmental degradation to pollution and climate change,we are realizing that we all share the same planet. We are all contributing to the situation, and we all have a part to play in solving the problem. This realization places pressure on the individual. What opinion do you hold on the environment? What are you doing about this? What choices are you making?
With the next climate conference coming up we would like to know if you are a bold activist, an influential investor, a discerning planner or a nurturing caretaker.
In our Needscope magazine we dive into sustainability and how to take personal responsibility. We go deeper than just our behavior. Building a deeper connection with consumers through environmental values relies on getting to the emotive core. Environmental action can be defined by different underlying dynamics.
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