Demystify the future – see beyond the hype 69512 people have read this article

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.

It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.

The TNS Innovation Stack provides a unique tool for mapping the technological ecosystems that control the fate of innovations, and determine their impact on markets. In this feature, we explain:

• How the success of any innovation depends not just on what it can do, but what the ecosystem allows it to do
• How the Innovation Stack provides a holistic view of the ecosystem as it is evolving
• Why it’s important to understand both the end-uses that will drive mainstream adoption and the technologies that are required to make them possible
• Why an incremental view is essential for judging the motivations and future behaviour of key players within the ecosystem