The four personas of connected consumers 65043 people have read this article

The nuances of today’s digital lives demand a new form of segmentation.

In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions that define audience targeting are changing:

• The need for holistic Connected Life planning
• Why digital influence and social engagement are the most powerful dimensions for defining connected consumers
• How the four personas of Leaders, Functionals, Observers and Connectors apply across different markets.