Submitted by jurgen on
We are (still) living in an era of disruption. There's more uncertainty and volatility. Inflation and price rises are impacting us all around the world and leaves no one untouched. Decisions like pricing are more challenging than ever before. Many brands lack the pricing power they need to reduce friction in decisive moments. Consumers are more cautious about their spending but that does not remove the opportunity to sell at a premium price point, it only means that brands need to continue to work hard to justify their price points.
Identifying and optimizing your potential innovations is of utmost importance. Our Concept eValuate - available on Kantar Marketplace - allows you to rapidly test new products and services using a flexible concept testing framework that can be applied across a range of verticals. Now we take this framework one step further.
Price Sensitivity Measure
Price Sensitivity Measure is a new optional module for Concept eValuate that assesses the acceptable price range for a new product or service. It helps you cut through uncertainty and gives you great confidence in pricing your new products or services.
Price Sensitivity Measure answers following questions:
- what do consumers view as an acceptable price range?
- how price sensitive are my consumers around this product or service?
- are there any price thresholds?
- how do the price range and price thresholds vary by key consumer targets?
Get in touch with our experts
Corinne Mostaert, Innovation, Customer Experience and Sustainability Lead
Sabine Vermeulen, Innovation Director
Deniz Sariyildiz, Kantar Marketplace Lead