Featured
Select Thumbnail Image
It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present...
October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertiseLatest news & insights
Related articles thumbnail
It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are...
March 2016 | NeedScope , Brand & CommunicationRelated articles thumbnail
Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...
April 2015 | NeedScope , Brand & CommunicationRelated articles thumbnail
It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...
October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertiseRelated articles thumbnail
Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...
September 2014 | Brand & Communication , NeedScope , FMCGRelated articles thumbnail
The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a...
February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers