Reach consumers globally

Find all your global sample needs in one place using the most reliable panel source. Our dedicated project teams are best-in-class at building and blending robust samples to fulfil hard to reach quotas and ensure data consistency. Decades of fieldwork experience allows us to seamlessly send our panel to surveys built on any platform.

Deepen your audience understanding and see more ROI

Make your data work harder for you and break down data silos. Match and append other data sources to survey respondents or your own data for a holistic view of your target audiences or for media activation. We partner with dozens of tech and data companies for meaningful connections.

Key Features

Data Enrichment

We leverage third-party data sources to enrich your survey data, or your client data, for a more holistic view of existing and potential customers.

Save time and money with shared surveys

Get affordable answers in as little as 2 days by adding your questions to one of Kantar’s many Global Omnibus Surveys. Our shared surveys are managed by dedicated project teams and are sourced using our Premium Panels – delivering unmatched value: quality of data, quality of service, affordability, and speed.

Launch surveys quickly and easily to your target audience

Execute surveys quickly and easily using Profiles’ Accelerated Answers, our agile platform for custom data collection. Build surveys from scratch or using your brand’s templates, select your audience, launch your surveys and see results in real-time.

Key Features

Global reach

Available in more than 100 markets. Check feasibility, launch projects and view global insights with ease. Quickly build interactive reports that transform survey results into data-driven stories.

Execute ad hoc and longitudinal surveys with expert support

​We understand that custom research is just that – designed specifically for your brand and business objectives. Our skilled project teams provide comprehensive support throughout every stage of the process, including survey design consultation, programming, fieldwork management, data processing, dashboard creation and reporting. We support simple to complex surveys so you can maximise your time and budget: take the services you need and leave what you don’t.

Not all consumers are on the same journey toward sustainable living, for various reasons. Just tapping into the most active consumers is not sufficient to drive significant progress, impact and unlock commercial value. To win over people, brands should understand how to connect with the different sustainability audiences. Using Kantar’s validated sustainability segmentation, we group people according to their level of overall engagement and action toward sustainability.

Use Kantar’s Brand Sustainability Deep Dive Module on top of brand guidance programmes to get a detailed read on your sustainability action, allowing us to assess your performance on key sustainability measures vs the competition. Identify areas of strength or weakness in your sustainability offering, allowing you to reinforce brand activities or course correct where required.

Global DEI monitor helps clients understand what is the state of diversity, equity, and inclusion in each market infusing insights to build relevant brand communications that deliver results. We offer global perspectives to adapt to specific culture and craft the right human story that will resonate and engage.

Key Features

We constantly study diversity, equity and inclusion perspectives on 26 markets. Metrics across eight dimensions of diversity, top discrimination concerns and experiences and local perceptions of the role of brands should play in DEI.

With Digital Analytics for Sustainability, we leverage the power of search data to uncover meaningful manifestations of sustainability topics and identify emerging trends. This enables you to champion these spaces repeatedly, staying ahead of local and cultural shifts. We reveal the benefits people seek, the behaviours and solutions they turn to, and expressions of sustainability territories. This helps make complex topics feel intuitive, culturally relevant, and digestible for your audience.

Think strategically to move swiftly in the right direction. Plan to spread your initiatives across various types of innovation to maximise impact. We help clients design and develop meaningful and distinct propositions, applying lean innovation principles to move quickly.

Key Features

Focus on the Value-Action gap

Overcome barriers to sustainable behaviour using our proprietary approaches for idea development and validation. Our methods ensure that your innovation for sustainability translates into real-world impact.