Powerful purpose aligns with emotion. With NeedScope we help you integrate purpose seamlessly into your brand in a relevant and irresistible way. Purpose isn’t an afterthought. It should align with your brand cohesively — from its functionality to its emotive core.

Key Features

Identify purpose opportunities

Identify the best purpose opportunities to build your brand’s positioning. NeedScope helps you pinpoint the most impactful areas to focus on, ensuring your brand purpose aligns with consumer expectations.

Kantar’s Sustainability Sector Index offers invaluable insights on sustainability, derived from 32,000 interviews across 42 sectors in 33 countries. This data helps you understand what sustainability means for your sector, how consumers perceive your brand, and how to build trust and leadership in this crucial area.

Brand Inclusion Index focuses on people’s perception of a brand’s diversity, equity, and inclusion (DEI), giving a voice to people who tend to be excluded by brands. This solution also comprises a ranking of inclusive brands, as well as a diagnostic tool for category-level insights, crucial for inclusion marketing.

BrandSustainability provides a clear understanding of brands' sustainability credentials and how efforts in this space contribute to brand building. And it identifies where to focus to leverage sustainable marketing as a powerful contributor to brand equity. This unique, industry-first solution provides the necessary guidance on the often-missed critical step of Brand strategy and positioning on sustainability; filling the insight gap between the understanding of the changing landscape and brands’ activations.

Ground your creative process in what really matters

Get a point of view from the ground on the burning issues facing your brand. Bring together consumers and stakeholders to jointly explore, shape, and rapidly refine ideas or content.

Key Features

Exploration

Uncover what your category really means to leading-edge consumers and what are the moments of tension that are ripe for content generation.

Content co-creation

Build on these real-life moments to create content that resonates with your target audience.

Take action with strategic learnings

Apply strategic learnings and develop actions plans to grow your business with interactive workshops for teams.

Key Features

Actionable insights

Turn insight into action with experiential learning sessions. These sessions are tailored and professionally facilitated to socialize research findings with multidisciplinary teams, resulting in action plans that spark immediate change and kickstart long-term initiatives.

Get closer to your consumers’ lived reality

Understand how people’s behaviors are shaped by big-picture forces—like social, economic, or technological shifts—as well as more immediate category changes, such as pricing, competition, or usage habits, by observing them in their everyday environments.

Key Features

Immersive insights

Use an immersive, video-based approach that gets to the heart of people’s lived experiences, attitudes, and values to uncover compelling and meaningful human truths.

Decode human motivations and behaviours, in context

Gain a nuanced understanding of how people’s values, decisions and behaviors are influenced by the world around them. Reveal the “why’ behind consumer actions—rooted in social norms, traditions, identity, and shared experiences.

Key Features

Understanding at scale

Benefit from Kantar’s unique perspective across 64 markets to gain holistic insight that travels across nations, cultures and subcultural groups.

Uncover real-time qual and quant insight in one session

How do you get a holistic understanding of consumers and the context behind the numbers to make smarter decisions?

Kantar Live connects you directly with consumers through an expertly moderated online session, blending the richness of qualitative insight with the speed and scale of quant. With AI-powered analysis, thoughtfully designed discussion guides and post-session debriefs, you’ll get a clear view of what people think, feel and do so you can take strategic actions grounded in real human perspectives.

Understand and leverage the value of each customer experience touchpoint using advanced AI infused analytics

Implement advanced AI-driven methodologies to precisely enhance CX coverage across the customer database. Analyse the drivers of CX that impact customer satisfaction and create growth scenarios via simulation. Evaluate the return on investment (ROI) resulting from your experience initiatives.