Optimise early creative ideas and concepts with real-time qual at quant scale

How do you explore emotional reactions and shape early creative before investing further?

Kantar Live brings together the richness of qualitative insight with the speed and scale of quant in a live, expertly moderated session. With AI-powered analysis, tailored discussion guides, and post-session debriefs, you get a clear view of what consumers think, feel and do so you can make confident decisions grounded in real human perspectives and cultural context.

The most powerful way to nurture creative ideas

LINK qualitative approaches provide early-stage creative development. They help you inspire, develop and finetune, culturally relevant creative experiences which connect to your brand and audience expectations.

Key Features

Immersive tools

Use the tried and tested ethnographic approaches including immersive unmoderated self-filmed video approaches to capture consumers interaction with your brand

Take the guesswork out of advertising ROI

LINK AI on Kantar Marketplace is a powerful, artificial intelligence-based tool for testing your digital, TV, print and outdoor advertising. It’s designed for speed and scale and backed by the extensive LINK norms database, so you get decision-quality insights you can trust.

Key Features

Confident decision making

LINK AI delivers decision quality ad effectiveness predictions to an intuitive dashboard in a few as 15 minutes so you can act quickly and confidently.

The most powerful way to make creative work

LINK+ on Kantar Marketplace is the most powerful, flexible survey-based solution for evaluating and optimising ads. It brings together the speed of automation with the ability to tailor your project, so you get insights in as few as 6 hours.

Key Features

Cutting edge tech-enabled insights

LINK+ uses neuroscience approaches alongside survey and digital behavioural measures for a complete view of true system 1 reactions to your content.

A Kantar-trained AI assistant to support your brand growth ambitions

Trained by Kantar brand experts, KaiA understands your brand growth needs and provides immediate answers to your most pressing questions in conversational, meaningful language. KaiA connects Kantar intelligence to consumer marketing, brand and sales data to give instant actionable insights that are easily understood and accessible across your organisation.

Faster, smarter in-market campaign decisions

Kantar BrandCampaign helps you understand the in-market effectiveness of your campaign. Built on learnings around creative effectiveness, it provides an in-market assessment of the brand-building ability of advertising across all media channels. BrandCampaign allows marketing and brand teams to make better decisions about ongoing and future advertising investments.

Key Features

Measures

Campaign performance while live and diagnoses reasons for performance to optimise creative mix.

Leverage the DNA of your brand to accelerate growth

Kantar BrandStructures identifies the top perceptual associations your brand should focus on. Expert consultants apply advanced statistical modelling to existing tracking data and other available data sources to explain the relationship between brand attitudes, equity and even sales. It identifies which levers will help you accelerate brand growth.

Stay on top of disruptors and expand your view of the market

Kantar BrandDigital is a monthly brand tracker powered by digital search. Fuelled by Kantar’s proprietary AI toolkit, BrandDigital provides a much-expanded view of the market: geographies, languages, categories and brands as well as hard-to-reach markets.

Key Features

AI toolkit

Kantar's proprietary AI toolkit captures and analyses everything consumers are searching for, in their own words, to ensure brands do not miss a thing, without restrictions of pre-set parameters or taxonomies.

Future-proof the value of your brand

Kantar BrandHealth utilises fast-moving measures to track your brand and monitor your competition. Neutralize threats and quickly measure the impact of live campaigns using decision-ready data. Get a rich understanding of your brand equity with the Meaningful Different Salient (MDS) framework - proven to drive brand growth. The BrandHealth dashboard blends short-term measures enabling fast course correction with an overview of the long-term trajectory of your brand.

Harness the power of your brand with AI-enriched insights.

Kantar BrandDynamics is a tech-enabled, always-on brand tracking solution. AI-enriched foresight on business leading metrics allow you to keep tabs on your competitors in real time and promptly invest marketing resources.

Key Features

AI toolkit

Our proprietary AI toolkit gives you daily lag-free and noise-free brand signals and data trends. Its daily forecasts help you anticipate the market and stay ahead of competition.