Create signature customer journeys that deliver a coherent and memorable brand experience in the moments that matter.

Identify and own the moments that matter along the customer journey. Imprint your brand within these moments to scale salience, and embed and commercialise customer journey thinking within your organisation.

Key Features

Reduce

Get experiences right the first time and every time to reduce the costs of redressal, and create recruitment opportunities with new customers whilst enhancing retention

Transform your customer experience by leveraging your Voice of the Customer programme to deliver Meaningfully Different Experiences.

Capture customer signals at scale and put the data in the hands of people that can make a difference, in partnership with leading platforms via intuitve AI-powered dashboards. Assess your Voice of the Customer programme based on a standardised framework with a clear roadmap for improvement.

Build a strategic roadmap that unlocks the power of your brand through customer experience.

ExperienceStrength provides a clear understanding of the overall strength of your relationships with customers and how experiences are contributing to brand building. By integrating Kantar’s Meaningfully Different and Salient framework, we assess the impact of experience on brand strength and identify where to focus to deliver meaningfully different experiences.

Get fast, robust, and affordable insight into the impact of your customer experience on your brand.

ExperienceEvaluator on Kantar Marketplace helps you identify and strengthen customer experiences across all touchpoints, making them more meaningfully different to set you apart from the competition and enhance your brand equity.

Prioritise and optimise the strongest concepts

How can you optimise innovation concepts to best position for success? Accelerate concept development with valuable what appeals to consumers and will drive incremental growth. ConceptEvaluate on Kantar Marketplace provides rapid consumer feedback prioritise and refine innovations to help you build your brand.

Key Features

Trusted approach

Develop winning concepts using a validated approach proven to improve innovation success rates by up to 50%.

With Kantar Connect, plan, optimise and activate a truly holistic touchpoint strategy tailored to your needs. Activate beyond paid media to grow your brand.

Paid media contribute to only 25% of brand impact. The remaining 75% comes from earned and owned touchpoints like word of mouth, online reviews, your website and in-stores experiences. ​ ​

Connect evaluates the full spectrum of touchpoints and identifies those driving the greatest brand impact. Get clear guidance on how to drive more engagement at each touchpoint, ensuring your brand stands out at every stage. ​

Boost digital ad performance across media placements with Context Lab. Quickly measure the contextual impact of exposure to an ad so you can adjust campaigns in flight.

Available for all digital channels, including major social media (YouTube, Facebook, Instagram, TikTok etc.), VOD (e.g. Netflix, Disney+), audio streaming (e.g. Spotify) or retail media networks (e.g. Tesco, Walmart)

A modern, disruptive measurement approach to marketing mix modeling, changing the way marketeers think, evaluate and influence their marketing performance and KPIs. LIFT ROI provides actionable campaign insights to strengthen marketing and media decisions

AI-powered, always-on unified measurement platform enables marketers to optimise their media budget in nearly real time. Continuous data and models refreshed in-flight daily for timely insights into media and marketing performance and in-flight optimisations.

More actionable insights on your brand lift studies and learn 'why' media is driving your brand outcomes the way it is and what clients should do with it

LIFT+ tells a holistic story about campaign success, helps determine the value of each customer touch point leading to a brand response, and provides prescriptive recommendations for how to improve campaign performance credited with conversion.

Key Features

Informed decisions

Measure campaign performance in terms of exposure, effectiveness, efficiency, creative and brand impact of each channel.

Build your brand equity with powerful advertising. From identifying the optimal reach and frequency, to uncovering channels synergies, LIFT guides you through the intricacies of campaign optimisation.