Let’s Create What Resonates

Creative effectiveness remains a marketer’s greatest tool to ensure their campaigns deliver whatever challenges they face. We and our partner Effie Belgium have come together to better understand what sets award winning creative apart.

Smarter media planning starts now

We’re excited to announce the launch of the sixth edition of Media Reactions, Kantar’s global media study based on insights from around 21,000 consumers across 30 markets and 1,000 senior marketers worldwide!

Innovation that starts strong, ends strong

In today’s rapidly evolving landscape, where AI is reshaping industries and consumer expectations shift at pace, brands must move beyond reactive innovation. The most successful organisations are those that innovate with clarity, purpose, and strategic intent.

Your guide to the media landscape

Brands maximise growth by predisposing more people to think they are the right choice. This is done by building salience and a positive mental perception in the minds of both clients and non-clients.

Campaigns are seven times more impactful among a receptive audience, so understanding the media landscape is a key cornerstone of this journey.

Real voices. Real-time decisions.

Join Kantar’s experts for a live webinar exploring how Kantar Live blends the richness of qual with the speed and scale of quant to help brands move faster and make smarter decisions.

You’ll also learn how leading brands, including Dove and Heineken, are using Kantar Live to drive clarity, confidence, and impact across their innovation and marketing journeys.

As marketing takes on a more strategic role in advancing sustainability, CMOs and marketing leaders need clear metrics to track progress and demonstrate impact.

How AI can supercharge the development and delivery of bold new ideas

AI is revolutionising marketing, but what about innovation, a space where human curiosity and creativity have long led the way?

Fast, affordable CX insights that unlock brand growth? Yes, please!

Did you know that brands that improve their customer experience are 2.5 times more likely to significantly increase their market share?

Is your marketing data helping you to make better decisions? Are you struggling to make sense of the vast amounts of data at your disposal? Is your brand tracking falling behind the demands of modern decision-making?

In a world where marketing and insights professionals are drowning in dashboards but starving for direction, the real challenge isn’t access to data; it’s knowing what to do with it.

Guided by experts. Supported by AI. Designed for decisions in the moment.

In today’s fast-moving market, you need more than just data—you need to see what people really think and feel, as it’s happening. That’s where Kantar Live comes in.