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Kantar’s extensive expertise spans across different areas including brand strategy, customer experience (CX) and qualitative creative research, enabling us to address diverse customer questions and challenges.
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Kantar’s Marketing Trends 2025 showcases the power of Kantar. It combines insights from across Kantar to give you holistic guidance for your brand growth journey.
In this collection of 10 trends, you can find data points as well as Kantar’s point of view to help you prepare for your 2025 planning.
LIFT+ powered by THX is a tech-driven optimisation tool that provides in-depth audience insights for your multichannel campaign.
The platform gives you access to audience insights for all your marketing channels at speed, enabling you to evaluate the brand and creative impact of your campaign on every channel. Optimising your live marketing campaigns has never been easier.
Plus, with the THX mobile app, harness the power of innovative technology to capture real-time consumer behaviour data for your campaigns.
Agile ad testing without compromise
The 2025 Spotlight on Customer Experience marks a significant evolution in our Belgian benchmark. This year, we broaden our scope with new brands and categories, and introduce ‘Experience Power’—a pioneering KPI that captures the brand-building impact of customer experiences.
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CMO and marketers are constantly seeking new ways to building Difference. So, how can you identify gaps to attract more people? Which choices can help increase your brand’s sales and Demand Power, as you plan for 2025?
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Creative effectiveness is key to successful campaigns. We, alongside Effie Belgium, champion impactful creativity. Together, we explore what makes award-winning ads stand out.
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Get ready to explore how AI can transform your marketing strategies and drive brand success at Kantar’s first AI Innovators Summit. Together with visionaries from some of the world’s most successful organisations alongside Kantar experts in AI, we will help you navigate the evolving landscape of consumer insights through innovative AI solutions.
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Creative effectiveness remains a marketer’s greatest tool to ensure their campaigns succeed, regardless of challenges.
We and our partner Effie Belgium are longstanding champions of creativity that drives real-world impact. Together, we aim to understand what sets award-winning creative apart.
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