BrandHealth
Kantar BrandHealth tracks your brand, helping you to act and react quickly to threats and opportunities. Diagnose and plan your strategy to shape the future to uncover growth opportunities.
BrandCampaign
Kantar BrandCampaign measures the in-market performance of your own and competitor ads across multiple channels.
BrandEvaluator
Unlock the future value of your brand
Kantar BrandEvaluator is an agile brand equity measurement tool providing a robust assessment of your brand’s current position and future potential allowing you to confidently make strategic brand decisions.
Key Features
Embedded with Meaningful Different Salient (MDS) framework
All the richness and rigour of Kantar's brand equity research experience distilled into the product, ready for you to apply for your brand.
Results
In as few as 4 days.
BrandSnapshot
Discover your top brand equity indicators in seconds
Kantar BrandSnapshot powered by BrandZ offers brand equity insights instantly and completely free. Access data from the world’s most extensive brand equity study available now in an interactive dashboard.
Key Features
Data
The latest BrandZ data at your fingertips.
Truly global scale
Intelligence on strengths and weaknesses of over 10,000 brands across 850+ categories in 42 markets.
Explore Empathy & Provocation In AI Era
Submitted by jorn on
AI 2030
Insights in the AI Era of Human+
Benchmarking in a time of AI
With AI now in the mix, insights organisations must ask themselves whether research skills are still relevant; what will AI do better and how AI will enable insights professionals to do better as a result.
When Sustainability Meets Tech
Submitted by jorn on
Building a tech brand in the era of brand purpose and sustainability
Affectiva Webinar
Submitted by jorn on
Webinar | Attention beyond views for creative effectiveness
How can great attention measures elevate ads from playback to payback?
In an increasingly digital and information-saturated environment where consumers’ attention is not limitless, understanding attention is fundamental for advertising success, and marketers worldwide agree with 66% of them saying attention has an important influence on creative effectiveness (Media Reactions 2023).
Finding the Future-Fashion
Submitted by jorn on
Finding the Future-Fashion
The power of AI and big data analytics
Discover disruptive fashion trends guided on emerging, niche consumer base together with the power of open search and social data
Leverage the most meaningful search and social data to better understand trends everywhere, anywhere, with speed and at scale. Unlock the power of digital data amplified by tech to shape the brands of tomorrow.
Generational Mindsets Shaping Auto Industry Sustainability
Submitted by jorn on
Generational Mindsets Shaping Auto Industry Sustainability
Consumers value sustainability in the automotive market in different ways, based on generation and region.
Making Sustainability Real
Submitted by jorn on
Making Sustainability Real
A 3-day digital sustainability conference
Is marketing doing enough to future-proof brands and help people live sustainably?
Consumers want to lead more sustainable lives and they need marketing’s help to make that happen. Fortunately, the marketing fraternity recognizes that challenge.
Pages
