Be ready for the next festive season

56% of respondents mention they look forward to watching Christmas advertisements

As we bid farewell to the festive season, let's take a moment to celebrate the best Christmas ads of 2024 from Belgium. These ads brought warmth and joy to our screens, capturing the true spirit of the holidays.

Discover mission-critical strategies to reclaim your advertising power in the AI marketing revolution.

The advertising world is on the brink of a monumental shift, with AI projected to generate up to 90% of online content this year. This evolution presents both a challenge and an opportunity.

Harness predictive insights to reveal trends, uncover hidden consumer motives, and ignite innovation across industries

In today's data-driven world, staying ahead is crucial. Traditional survey and sales data have limitations, so brands must explore alternative data assets to understand the evolving consumer landscape.

How can marketing evolve to support a sustainable future?

For marketing to be compatible with a sustainable future, we must leverage our creativity and storytelling power to help take consumers and our internal functional counterparts on the sustainable transformation journey.

We hope you had a wonderful Christmas! As we continue to celebrate the festive season, we wanted to share some delightful insights from Kantar's review of the best Christmas ads in the UK for 2024. For over a decade, Kantar has been highlighting the magic behind successful holiday advertising. This year's ads are no exception, bringing joy, laughter, and a touch of nostalgia to audiences.

LaunchEvaluate available for Belgium

Get feedback on your product launches in 2025

How brands can connect with Gen Z

As Gen Z (currently 12–28-year-olds) come of age, so does their influence and their spending power. Gen Z held $984 billion in spending power in 2023 and will be 27% of the workforce by 2025. Marketers need to focus on their attitudes and behaviours, not just their age, to be able to connect with them authentically.

Connecting with men: How brands can decode modern masculinity

Men today face their own identity challenges as they navigate changing societal expectations and grapple with outdated stereotypes. There is a crisis of masculinity, especially among younger people. And men of all ages and sexual orientations are demanding more nuanced and authentic reflections of themselves.

Kantar Insights unveils its Advent Calendar.

As 2024 comes to a close, we are excited to share the key consumer insights that have emerged at Kantar Insights throughout the year.

A Belgian Benchmark for Customer Experience

Didn’t catch the live event hosted by Kantar and UBA? No worries! Dive now into all the exciting insights and results from the event. Don’t miss out on what everyone is talking about!