A modern, disruptive measurement approach changing the way marketeers think, evaluate and influence their marketing performance and KPIs. LIFT ROI provides actionable campaign insights to strengthen marketing and media decisions.

Overview

AI-powered, always-on unified measurement platform enables marketers to optimise their media budget in nearly real time. Continuous data and models refreshed in-flight daily for timely insights into media and marketing performance and in-flight optimisations.

AI-enriched foresight to power your marketing decisions, every day

• Gives always-on and predictive insights relative to a peer brand set
• 50+ years’ experience based on over 50,000 brands distilled into one product
• Uses Trend AI technology to cancel the ‘noise’ in the data that distorts short-term metric movements and let customers see category trends with no time lag
• Thousands of people surveyed per day across categories and countries
• 4x more fraud prevention than any other supplier

How can marketers use AI to ensure that all brand assets deliver a consistent message across touch points and build competitive advantage?

NeedScope has helped drive brand growth in more than 15,000 studies across 115 markets.

Understand the functional, identity and emotional needs in your market and how best to access them, using Kantar's validated psychological framework and AI capability. Analyse a brand’s imagery and video to understand the degree to which they are in alignment with the brand’s targeted emotive positioning across touchpoints.

How can marketers leverage AI to test more of their advertising faster and drive stronger marketing impact?

Using AI and machine learning, Kantar continues to forge new innovative paths helping advertisers drive stronger marketing impact through creative. It tests creative assets quickly, iteratively and at scale, decreasing time to market and increasing ROI for our clients.

AI-powered ad testing

Stay on top of disruptors and expand your view of the market. Kantar BrandDigital is a monthly brand tracker powered by digital search.  Fuelled by Kantar’s proprietary AI toolkit, BrandDigital provides a much-expanded view of the market: geographies, languages, categories and brands as well as hard-to-reach markets. 
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Kantar BrandStructures helps you to identify which brand associations form the linchpin to the neural paths of your brand's equity and sales.