Outstanding Innovation Awards 2024

We’ve analysed 2024 Kantar BrandZ data and qualitative data, to bring you the key insights and strategies that set the winning brands apart.

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide?

During the webinar, you will learn:

Trust is the Path: Our Collective Adventure

A key element of brand growth are the positive experiences a customer has with your brand

Customer Experience (CX) plays a crucial role in building brand equity and driving growth for your business. Kantar data shows that brands that people are strongly predisposed to have 9x higher volume share and 2x higher price paid.

A more diverse world needs more inclusion aware brands

A first of its kind in the market, we have used an accessible, all-encompassing research methodology to connect with underserved populations across the globe. Learn how to push the boundaries of traditional market research with the Brand Inclusion Index.

Get a sneak peek of the 2024 study which covers 648 brands in 18 countries across 28 different categories.

We will reveal:

The three rules of brand growth

The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

Download Kantar’s evidence-based Blueprint book to discover:

Brand Growth Lessons from 6.5 Billion Consumer Data Points and a Decade of Marketing Insights

Experience the benefits of our versatile solutions

Innovation is much more than new products and services; it is also about experiences or new business models like subscription

Top Tech Brand to Revamp Smartphone App Icon!

Meaningfully different brands have a head start with AI

Brand Success and GenAI:

• Brand success relies on authenticity, consistency, and being meaningfully different.
• GenAI aims to create on-brand content, but challenges persist.
• Effective use of Generative AI requires more than algorithmic teaching.

Authenticity in the GenAI Era:

Useful and inspiring research insights

The Effie Awards, initially launched in 1968 by the New York American Marketing Association, aimed to recognize and honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries.