Connecting with people in the age of AI

In an increasingly information-saturated environment, brands need to find creative ways to connect with consumers meaningfully.

We know that the winning ads in Kantar’s Creative Effectiveness Awards have made real connections with consumers. How? Because they are judged by consumers.

What makes or breaks a product launch?

What happens when data meets creativity?

The biggest open night for the creative industry

A modern marketer’s toolkit: early-stage insights 

Our data shows that brands who embrace early-stage research can more than 2x their chances of creating top-performing ads. Researching creative ideas earlier helps marketers futureproof campaigns, preventing wasted spend on ideas that don’t resonate with consumers.

How AI is transforming marketing to help drive brand growth

Artificial intelligence is transforming the marketing landscape at an unprecedented pace, making it essential for survival in today's competitive market. By 2025, AI will revolutionise marketing through automation, personalisation, and decision-making.

Data Meets Creativity

The biggest open night for the creative industry

New Opportunities with the 2025 Sustainability Sector Index

Discover the power moves that will help you build resilient Brands in 2025 and beyond.

We know from our recent study that emotional connections can elevate your brand and command a price premium. However, only 15% of brands get it right. Why?

Sustainable Brand Growth conference

Only a few brands have successfully earned consumer trust when it comes to sustainability, and yet more and more people are looking for action from businesses. This is a space where marketers need to deliver on consumer demands if they want to maintain relevance and drive growth.