BrandImprint uses cutting edge cognitive psychology to measure how quickly and easily consumers recognise your brand's assets and connect them to the brand. Through direct questions and response speed tasks Brand Imprint accesses the intuitive 'type 1' responses evoked by logos, colours, shapes and other assets brands use to trigger recognition in advertising environments.
An integrated robust process to transform your brand research insights into a fully developed brand strategy. Our proprietary approach draws on NeedScope tools as well as our considerable brand expertise. Key stakeholders are engaged throughout the process so there is clear brand direction and ownership of the strategy.
Turns brand insights into a differentiating brand strategy
Needscope AI decodes the underlying emotion a brand communicates at an intuitive, faster system 1 level. Based on machine learning, NeedScope AI recognizes the emotion in visual imagery and music. This ensures every touchpoint and activation is aligned with your brand’s positioning.
Understands the emotion in your brand's assets to connect with the system 1 fast brain.
Your brand assets to better align with your brand positioning.
With a focus on emotion, NeedScope provides direction to develop and differentiate brand positioning and deliver a consistent experience across all touchpoints. Our validated framework and unique tools help you build a meaningfully different brand or brand portfolio that will drive strategic and competitive advantage predisposing more people to your brand.
Matrix unlocks category value with a systematic approach to Finding New Space for your brand and portfolio. We help direct portfolio management, brand fit, innovation and/or communication efforts to where they will have maximum impact through identifying and prioritising opportunities.
Consumer behavioural model to drive survey content, analytics and deliverables removing uncertainty and facilitating confident decisions making.
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Ready to shape next year's strategy? Kantar’s Marketing Trends 2026 combines powerful, expert-led insights to give you holistic guidance for your brand growth journey.
Inside, you’ll find:
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As we look ahead to 2026, the stakes for brands have never been higher. Sustainability is no longer a side project; it's a core driver of growth, resilience, and relevance. The world is watching, and the brands that act now will be the ones to unlock new behaviours and capture lasting value.
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In today's fast-paced market, more data isn't the answer. What you need are sharper signals that reveal when pricing power is slipping, when culture is undermining creativity, and when short-term wins are jeopardising long-term growth.
We've analysed millions of brand data points to uncover five commercial truths that can turn tracking into growth. In our latest executive summary, you'll discover:
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We’re excited to share that Outstanding Innovation 2025 has launched! This year’s release brings together global Kantar BrandZ data, qualitative insights and bold brand strategies to help you plan your 2026 innovation roadmap with confidence.
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Missed the live session with Kantar and UBA? No problem! Catch up now and explore all the key insights and highlights from the event. Stay in the loop!
In 2024 we presented the results of our first Spotlight on CX study including 64 brands from 14 categories. Our 2025 edition brings customer experience evaluations for a new selection of brands from 5 new categories.
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