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Why simply the best isn’t always right

Good performance alone cannot crack the complex customer code that governs the strength of your customer relationships and the sustainability of your business. In today’s highly competitive environment, it is essential to understand which customer...

April 2014 | Customer Strategies , TRI*M , Loyalty and new spend , Finance

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter,...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend