The nuances of today’s digital lives demand a new form of segmentation.

In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions that define audience targeting are changing:

  • The need for holistic Connected Life planning
  • Why digital influence and social engagement are the most powerful dimensions for defining connected consumers
  • How the four personas of Leaders, Functionals, Observers and Connectors apply across different markets.
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