Unlock the Future of Insights
Get ready to explore how AI can transform your marketing strategies and drive brand success at Kantar’s first AI Innovators Summit. Together with visionaries from some of the world’s most successful organisations alongside Kantar experts in AI, we will help you navigate the evolving landscape of consumer insights through innovative AI solutions.
We will bring you four information-packed sessions:
- Keynote: Harnessing AI to transform insights
- Building Trust: Optimising AI to deliver high-quality data
- Unlocking potential: Integrating AI throughout the marketing lifecycle
- Accelerating Insights: Maximising the value of consumer data with GenA
Webinar details
Can’t attend all four sessions? No problem! Register now and watch on demand at your convenience.
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Wednesday, October 16, 2024 |
10am CST until 13am CST |
Global Kantar AI expert’s |
Agenda
- 10:00 – 09:45| KEYNOTE: Harnessing AI to Transform Insights
- 11:00– 10:30| Building Trust - Optimising AI to Deliver High-Quality Data
- 11:30– 12:00| Unlocking Potential - Integrating AI Throughout the Marketing Lifecycle
- 12:00 – 12:30| Accelerating Insights - Maximising the Value of Consumer Data with AI
Get in touch with experts in Belgium
Interested in using one of these insights in your strategy? Don’t hesitate to get in touch, and let’s discuss how to apply these to your business.
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Isabelle Mérillou |
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Martine Philippe |
BrandZ Belgium Report 2024
The Kantar BrandZ Belgium study includes the opinions of over 7200 Belgian consumers. The ability of any brand to power business growth relies on how it is perceived by customers.
Grounded in consumer opinion, Kantar BrandZ analysis enables businesses to identify a brand’s strength in the market and provides strategic guidance on how to boost value for the long-term.
The study leverages the learnings on Brand Valuations from the GLOBAL TOP 100 RANKING and looks at Belgian consumer opinion, with insights for marketers.
Download the key event insights
Discover the top 10 strongest brands in Belgium
The Top 10 Strongest Belgian brands were awarded basis Demand Power across 23 categories and approximately 300+ brands covered in the research. Demand Power is basically an estimate of what a brand's volume share would be if purchase decisions were based purely on brand associations.
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Predispose More People by leveraging deep insights and advanced technologies to influence consumer behavior. |
Be More Present by ensuring you brand stays top-of-mind through strategic positioning and impactful marketing. |
Find New Spaces by identifying untapped opportunities and expanding your brand’s market reach. |
Download the key event insights
Get in touch with our Belgian BrandZ experts
For more detailed insights and personalized assistance, our Belgium BrandZ experts are here to help. Contact us to discuss how we can support you in shaping your brand’s future and leveraging the latest market trends.
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Isabelle Mérillou |
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Sana Hussain |
Useful and inspiring research insights
Creative effectiveness remains a marketer’s greatest tool to ensure their campaigns succeed, regardless of challenges.
We and our partner Effie Belgium are longstanding champions of creativity that drives real-world impact. Together, we aim to understand what sets award-winning creative apart.
Using Kantar’s scalable effectiveness measurement tool, LINK AI, we tested 300 plus ads from the last 2 years of Effie Belgium winners and extracted key insights.
View us at the Online Effie Effectiveness Forum on 3 October to uncover the secrets behind successful ideas in the Belgian market. Don’t miss this chance to gain unique insights firsthand.
3 day’s left to register
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The Online Effie Effectiveness Forum Effie finalists will present their case, followed by a Q&A. Kantar will present the insights from Secrets behind ideas that work: A Belgian Brew of Creativity |
The Effie Awards Ceremony The ceremony will be followed by a walking dinner, where you’ll build strong relationships for your business. |
Proud partner of Effie Belgium
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Kantar Belgium’s partnership with Effie Belgium contributes to celebrating effective marketing, fostering industry collaboration, and acknowledging impactful campaigns within the Belgian market. For more information about the Effie Awards, visit Effie Belgium: www.effiebelgium.be |
Get in touch with our Belgium experts
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Isabelle Mérillou |
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Sana Hussain |
Spotlight on Customer Experience event
We are thrilled to announce our upcoming event, Spotlight on Customer Experience, hosted by UBA and Kantar.
For 20 years, the Customer Experience (CX) Benchmark study has set the standard for evaluating customer experiences in France.
The CX Benchmark study uncovers what it takes to deliver the ultimate customer experience. Three pillars have been identified as crucial.
Executionthe functional elements |
Connectionthe on-going relationship |
Emotionthe more human aspects of such a relationship |
Limited seats for this exclusive event.
Event details
Join us to gain invaluable insights, network with industry peers, and be inspired by brands that excel in making a meaningful difference for their customers.
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September 24, 2024 |
09:00 AM - 01:15 PM |
UBA, Buro & Design Center (6thfloor) | Esplanade 1 - 1020 Brussels |
Agenda
- 09:00 – 09:30 | Welcome
- 09:30 – 10:00 | Opening Keynote by Steven Van Belleghem
- 10:00 – 11:00 | Presentation of the CX Benchmark Study by Kantar
- 11:00 – 11:15 | Break
- 11:15 – 11:45 | Presentation of 2 CX Cases by Ikea & Argenta
- 11:45 – 12:15 | Q&A Session
- 12:15 – 13:15 | Networking Lunch
Kantar speaker
We look forward to welcoming you to a morning of learning, inspiration, and networking.
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Gino De Vooght |
Outstanding Innovation Awards 2024
We’ve analysed 2024 Kantar BrandZ data and qualitative data, to bring you the key insights and strategies that set the winning brands apart.
How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide?
During the webinar, you will learn:
- Who are the winners and what makes them perceive so innovative
- The diverse approaches that led to their success
- Examples of successful innovations across sectors
- 5 key lessons learned from innovative brands worldwide
Contact us and let’s talk about your brand inclusion journey
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Sana Hussain |
Trust is the Path: Our Collective Adventure
A way forward based on 3 principles
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of people have seen or heard false or misleading information about sustainable actions taken by brands according to Kantar’s latest global Sustainability Sector Index |
Perceptions of greenwashing rise from 35% in 55-65 year-olds to 65% in 18-24 year-olds. As these young cohorts economically rise, trust erosion may cause disruption. Kantar's globally verified model of Inspiring Trust is based around the three principles for what trust means today.
IntegrityIntegrity means keeping commitments and communicating honestly. In today’s post-truth world, integrity remains crucial but isn’t sufficient alone for building trust. |
IdentificationIdentification, a human connection, builds trust during disruption and uncertainty. Behavioural science tells us we’re wired to trust those who share our values and goals. |
InclusionBrands should foster Inclusion, ensuring everyone feels they belong. Build closeness by engaging people in our actions and empowering better choices. |
Interested in more details after this short extract? Discovery the full article here.
The above article was originally published in the Kantar BrandZ Most Valuable Global Brands Report 2024. Join the release of BrandZ Belgium for more valuable insights.
Get in touch and let’s talk about your brand inclusion journey
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Sana Hussain |
Spotlight on Customer Experience event
We are thrilled to announce our upcoming event, Spotlight on Customer Experience, hosted by UBA and Kantar.
For 20 years, the Customer Experience (CX) Benchmark study has set the standard for evaluating customer experiences in France.
This year, we are excited to bring this invaluable study to Belgium, assessing the quality of customer experience across 64 brands from 14 diverse sectors.
Limited seats for this exclusive event.
Event details
Join us to gain invaluable insights, network with industry peers, and be inspired by brands that excel in making a meaningful difference for their customers.
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September 24, 2024 |
09:00 AM - 01:15 PM |
UBA, Buro & Design Center (6thfloor) | Esplanade 1 - 1020 Brussels |
Agenda
- 09:00 – 09:30 | Welcome
- 09:30 – 10:00 | Opening Keynote by Steven Van Belleghem
- 10:00 – 11:00 | Presentation of the CX Benchmark Study by Kantar
- 11:00 – 11:15 | Break
- 11:15 – 11:45 | Presentation of 2 CX Cases by Ikea & Argenta
- 11:45 – 12:15 | Q&A Session
- 12:15 – 13:15 | Networking Lunch
Kantar speaker
We look forward to welcoming you to a morning of learning, inspiration, and networking.
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Gino De Vooght |
Kantar BrandZ Belgium In-Person Event 2024
Deep Dive into the depths of Brand Growth19.09.2024
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Speakers details
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Discover learnings from the top 100 most valuable global brandsMartin Guerrieria |
Hear insights from inspiring brand builders
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Gaetano Palermo |
Andy Serdons |
Peter Van Hende |
Get in touch with our BrandZ Belgium experts
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Isabelle Mérillou |
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Sana Hussain |
A key element of brand growth are the positive experiences a customer has with your brand
Customer Experience (CX) plays a crucial role in building brand equity and driving growth for your business. Kantar data shows that brands that people are strongly predisposed to have 9x higher volume share and 2x higher price paid.
By providing Meaningfully Different Experiences (MDX), you can differentiate from competitors, create strong emotional connections with customers, and ultimately drive loyalty and advocacy. But is it always that easy?
Join our CX experts as we unlock and share insights that guide the right decisions. Hear from industry experts on how they have bridged the gap between CX and brand promise.
Get in touch to implement MDX in Belgium for your brand
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Gino De Vooght |
A more diverse world needs more inclusion aware brands
A first of its kind in the market, we have used an accessible, all-encompassing research methodology to connect with underserved populations across the globe. Learn how to push the boundaries of traditional market research with the Brand Inclusion Index.
Get a sneak peek of the 2024 study which covers 648 brands in 18 countries across 28 different categories.
We will reveal:
- Learnings from the brands that are paving the way for inclusive marketing
- How to close inclusion gaps to make sure your approach to diversity, equity and inclusion appeals to those who experience discrimination
- A preview of our inclusion benchmark
Measuring your progress on the brand inclusion journey
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This study is your guide to formulating a decisive DEI strategy, revealing the task's scale and your brand's required actions to reach key underrepresented demographics. To discover how to attract spending from key groups and the scale of the inclusion opportunity. |
